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The study supports Government efforts to introduce reforms to the insurance industry and its negotiations for accession to the World Trade Organization (WTO). It provides a consolidated perspective about insurance services in Laos, with particular reference to the impact of possible Government commitments to liberalizing the insurance industry as part of its WTO accession process. The study builds on a survey of the industry and its regulatory environment to determine the areas that could benefit from liberalization and restructuring. It uses these findings along with the experiences of other Asian countries and best practice recommendations to suggest possible reforms and commitments under the General Agreement on Trade in Services (GATS) of the WTO. The implications of liberalization for the insurance industry are then considered and reforms supporting the Government’s overall economic plan are propose.